Analysis of the wine consumption and the wine market in Hungary

Totth, Gedeon – Szolnoki, Gergely

Keywords: Hungarian wine market, consuming habits odel, Q11, Q13, R21

Like other markets, the Hungarian wine market is always changing. This change influences the demands and offers. To summarise the actual consumption habits and provide a detailed introduction to the Hungarian wine market, a representative survey of 1500 people was conducted in the second half of 2017. Within the frame of this survey, the frequency of consumption of wine and other alcoholic drinks, the aim and place of purchase, the willingness to spend money and the circumstances of wine consumption were analysed. As well as observing the judgement of solid and excessive wine drinking, we modelled the both the quality and the quantity of the Hungarian wine market according to the shares of the different commercial chains.

Full article