The transformation of the actors in grain market demand

Keményné Horváth, Zsuzsanna

Keywords: grain market, intervention, cluster analysis, demand side, price deal

The study introduces the vertical and horizontal restructuring that has taken place in domestic grain demand, and its effects. Using the responses to our questionnaire and deep interviews, it was possible with cluster analysis to typify the actors on the purchase side and to model their price deal decisions. It can be stated that large commercial companies and holding groups are primarily the price leaders on the grain market, which can be explained by their size, storage capacity, logistical facility and strategy. The processors (mill, fodder mixer, seed-corn companies), integrators, small retailers and other companies are price-acceptors on the grain market. The intervention price level significantly influences the price deals and grain market strategies of the actors on the demand side, thereby being one of the possible instigators of their future transformation. Structural changes can be further shaped by conversion to the SPS system and strong grain demand coupled with the appearance of bioethanol producing factories.

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