The role and significance of organinc marketing

Szolnoki Gyõzõné Karkus, Mária

In the past years the concept of eco-marketing has changed significantly. To begin with it meant marketing environmentally friendly products, then the concept became a part of entrepreneurial strategy. “Integrative” eco-marketing is a recent modification meaning a company policy accepting responsibility for the protection of customers’ health and well-being, as well as that of their employees and society as a whole. The “sustainable marketing” is an effort concentrating on the implementation of a sustainable development strategy for enterprises. The extent various agricultural branches and enterprises are affected by the environment varies. For the purpose of grading measurements of the environmental effects of a given operation are required and a knowledge of who accepts the responsibility for ameliorating any environmental damage and how effective is his/her/their enforcement capability. An important task for a company is to rank environmental problems, schedule their amelioration and select the appropriate marketing strategy, because today’s environmental problems could become tomorrow’s main area of competition.

Full article