Market opportunities for Hungarian organic honey

Panyor, Ágota

A questionnaire survey has shown that it is important to get across the difference between eco-honey and honey made by traditional technology. This can be accomplished by effectively employing the appropriate marketing methods, including among others various publications and advertising. An important objective is to persuade the Hungarian consumer to favor domestic products, because by buying domestic food products they help the existence of country people in Hungary and by selecting eco-food they help to protect the environment and their own health.

It would be expedient to employ the option of community protection (source protection) according to statute 2081/92/EGK with the active collaboration of producer groups.

Attention has to paid to educating the younger generation to adopt a healthy diet. Honey should be demonstrated to them perhaps in schools, as they will be in a few yours the new generation of consumers.

An important objective is the establishment of a uniform but easily distinguishable national brand-mark for eco-products. That is, it is imperative to develop a domestic eco-brand-mark, which then needs to be intensively communicated to both commerce and consumers.

On world markets the tendency is an increasingly intensive requirement for ecological products, therefore food of guaranteed purity such as eco-honey may acquire a favorable competitive status. Eco-honey represents a new quality on the market; therefore it is marketable on long term and means quality differentiation for everyone.

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