The recognition of Hungarian products protected by geographical marking

Popovics, Anett – Gyenge, Balázs

The agro-ecological characteristics, agricultural and food-industrial traditions of Hungary provide a good possibility for satisfying consumer demand for special, high quality foodstuffs. It is these regional products with a national character that tend to prevail increasingly on over-stocked EU markets. We attempted to test the idea among German consumers (not representatively), that traditional foodstuffs on the markets are preferred and product characteristics such as origin, place of production (region), traditional quality is sought after. On the basis of this study we can state that products with geographical marking enjoy a competitive advantage in the European Union and unlike in case of standard products a special marketing strategy is required for their popularization.

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