Changes in the structure of Hungarian retail trade, and trends of the position of trade

Taralik, Krisztina

Factors influencing the position of trade, changes in its structure, and prognoses of market researchers indicate that following trends already prevailing in Europe seem to manifest themselves also in Hungary:
- The big are becoming bigger and bigger, whereas further increase in the ratio of multi-national concerns is characteristic.
- Shops are polarising, i. e. the role of shops of medium price level is decreasing along with an increase in the importance of the lower price market segment, and in the role of companies practising the strategy of quality guidance.
- The diversification of commercial companies is increasing. Characteristic of this phenomenon is their turn towards new product groups, new shop types, and new countries.
- The number and role of trade marks is increasing.
- The self-consciousness of goodwill is increasing, along with their expectations, to which they also give utterance.
- Requirements for fresh products are increasing, which is a serious problem of shops in the field of logistics.
- To solve tasks in the field of logistics as perfectly as possible is becoming a more and more important factor of competition.
- The development of information use can be expected.
- Innovation within shops results in new solutions in the field of POS influence and commodity presentation.
- Contacts between producers and traders are improving; more and more people become aware of the importance of long-term collaboration.

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