Market expectations of ecological products in Hungarian animal husbandry

Földes, Fruzsina – Goda Mátyás – Molnár, Barna

Within agricultural technologies the environment-consciousness, environment saving approaches have become increasingly significant in recent years. The main objective of this trend is to find the proper balance within the human-plant-animal environment. In the last few years, rural policies also encouraged the sustainable way of production in agriculture. Organic farming is one of the opportunities of introducing these theoretical approaches into practise. The paper evaluates the results of a survey made of ecological animal keeping farms. It was found that producers were mainly motivated by their commitments to environmentalism. Considering prospects for the future – taking also aspects of profitability into account – they are optimistic about forthcoming development of market outlets, but they still focus on foreign markets. This trend apart domestic markets need to be urgently developed.

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