Behaviour of urban consumers of organic animal-based produce

Földes, Fruzsina – Döme, Botond

Keywords: organic produce, consumer habits, willingness to pay, consumer premium

Data derived from the processing of econometric and traditional statistics based on questions put to 400 people in Budapest and Győr, shows that urban consumer demand for produce from organic farms is influenced by geographical location, gender, educational qualifications and income.
In the interests of encouraging organic produce consumption, strengthening the base of regular and occasional consumers, and winning over potential new customers, we recommend implementation of a targeted, awareness-raising marketing programme that informs a wide circle of the characteristics, trustworthiness and quality of organic produce.

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