Marketing regions and settlements via the example of the city of Debrecen

Gergely, Anikó – Szabó, Zoltán

Keywords: marketing a region, marketing a settlement, investors, local inhabitants, tourists

My work examines the activities of Debrecen’s city-marketing group. Using a qualitative method I mapped the requirements of the three most important target groups they identified, thereby investigating the extent to which the measures required by the target groups overlap with the development goals highlighted with the help of the city-marketing group.
I discovered that, year on year, the Debrecen city-marketing group implements increasingly mature, thoughtful marketing with a unified approach, despite which however, significant efforts are still required in the interests of achieving a regional role, of uncovering the situation in detail, and of improving communication with the target groups.

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