Innovation and environmental awareness based on the example of the voestalpine Group - The secrets of successful corporate management

Mérai, Györgyi – Szűcs, Csaba – Marselek, Sándor

Keywords: innovation, research, human resources, corporate management, code of conduct, protection of the environment

One of the main characteristics of market economies is market competition where companies have to deliver and achieve the best possible results amid continuous challenges. It is always worth learning from the best performers. The voestalpine Group is a market leader steel producing company and a world market leader in a variety of segments.
It is characterised by advanced innovation in the fields of engineering, energy management and the protection of the environment, for which it has already earned international recognition and awards. We have made an effort to collect the factors in innovation, research, human resources management, and the protection of the environment that enabled voestalpine Group to achieve outstanding economic success. The voestalpine Group surpasses its competitors in terms of dynamism, the ability to react quickly, flexibility and by employing outstanding experts; furthermore, it also pays special attention to public relations. The company may be a role model to other enterprises, especially in Hungary.

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