Consumer association in the Dunaszerdahely District food trade

Végh, Katalin

Keywords: food retail, chain store, marketing strategy, own brand

The three types of Jednota Slovensko COOP chain store consists of 2,388 units. Of these, 67, which compete successfully with “Western” chain stores, can be found in the Dunaszerdahely district examined. The advantage of the association network units is their closeness to and knowledge about their consumers. Among their weaknesses, the primary ones are shortcomings in logistics and marketing. With its 38% share, the association holds the strongest position among small retail chain stores. It can further increase its market share by freeing its units from the burdens of storage, processing and packing