The application of knowledge of the Hungarian wine production and winery

Tóth, József

Keywords: wine market, knowledge transfer and application, market success

The market trends on the world wine market tend to show up emerging importance of the premium- and super premium wine categories which represent the inclusion of higher knowledge. Hungary in the recent decade has been lagged behind this new trend. According to our empirical investigation the use and spread of knowledge plays important role in explaining the differences among the wine sector companies, but not unambiguously significant in formulating market success measured in different indicators. At the same time we can conclude that the Hungarian companies – based on the (i) innovative characteristic of the enterprise (ii) spread of accumulated knowledge in wine sector through daily personal contacts (iii) innovative management of the enterprises – can achieve market success.

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