The anomalies and opportunities of common marketing in light of international experience

Szakály, Zoltán – Szente, Viktória – Szigeti, Orsolya

Keywords: common marketing, international experience, producers’ groups, trademark communities, national common marketing

It can be concluded from an international survey and domestic investigations that domestic common marketing can only be truly effective if a bottom-up, market-oriented system is developed, which takes into full account the needs and demands of the market. Producers’ groups, regional trademark communities, product councils and above all the national common marketing organisation, the AMC, have a fundamental role to play in achieving this aim.

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