Ways and deadlocks in the strategic development of the Hungarian food chain

Lakner, Zoltán – Sarudi, Csaba

Globalisation and European integration constitute new possibilities and challenges for the Hungarian agro-food sector. Based on a model developed by the authors, the paper analyses the ways and means of the strategic development of the Hungarian food chain. The application of the cost directing strategy comes up against considerable difficulties. Concentration is a general process in the agro-food sector. The strategy of product differentiation is an indispensable prerequisite of increasing the competitiveness of small and middle-sized food producers. Concentration in domestic trade is a specific problem. The safeguarding of the interests of farmers and companies of the food industry should be increased by a more rigorous application of the Competition Act.

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