Scientific approach to the strategy of the vine & wine sector with special regard to the Mátraalja wine region

Magda, Sándor – Gergely, Sándor

The essential objects of the present study are the description of the strategic aspects of the vine & wine sector and the detailed analysis of the Mátraalja wine region (MWR), which is Hungary s largest mountain-slope wine growing area.

A questionnaire assessment served as a basis for the study, within the framework of which the managers of MWR wine confraternities were asked questions about the parameters of their respective wine confraternities, and their opinions of the present situation of the latter, along with the possibilities of developing them.

Further issues examined were: the required development of infrastructure, including the inadequate wine-processing, storage and bottling capacities, their qualitative and quantitative characteristics, and the possibilities of establishing them; the establishment of an advisory system to serve vine growers' interests; the possibilities of establishing a regional plant protection and weather forecast system, and its prospective effects on profitability and environmental protection.

Finally, the structure of grape varieties, the aspects of creating a potential leading wine and of its marketing, the establishment of competitive wineries, the implementation of a system of trade and logistics based on Internet, and the effective realisation of marketing coordinated by the MWR Wine Commercial House were examined.

The present study does not contain all tables and charts compiled by the authors but draws conclusions from them.

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