Marketing potential for local products in the Western Pannonian EU Region

Kalmárné, Hollósi Erika – Vargová, Zuzana

Keywords: local products, EU region, direct selling

Burgenland, a region neighbour to the Western Transdanubian Region, has long-standing traditions and various successful methods for the marketing of local products. Austria boasts quite a few exemplary initiatives in the field of marketing local products. In most cases, success lies in the association and organisation of producers. Awareness of regional values and local products is rather low in the Western Transdanubian Region. With the exception of some positive examples, marketing is limited to rudimentary forms of direct selling by producers. The potential offered by the Western Pannonian EU Region (comprising the province of Burgenland and the Western Transdanubian Region) in terms of exchange of experience, cooperation in joint tourism projects, local product data base development, product marketing and sales promotion remains unused for the time being.

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