A global company on the domestic feeding tools market

Benke, Hedvig

Keywords: feeding tools, marketing strategy, product positioning, market attraction

Companies utilise unique strategies and marketing policies in the interests of achieving maximum profits.

The domestic and international success of the technological equipment distribution company examined, is the product of numerous factors among which marketing policy is important. Product development and production, distribution, planning, and organisation, are based on intensive investigation of consumer demands and product-related expectations. The key to success may be thorough knowledge of the market and the information acquired on producers’ methods of pork and poultry breeding, the maintenance technologies used, and the animals being kept.