Consumption preferences of frozen vegetables

Németh-T., Anett – Vincze-Tóth, Judit – Troján, Szabolcs

Keywords: deep freeze industry, frozen food, export, consumer behaviour, customer habits

The marketing of products in foreign markets is of paramount importance for the Hun garian deep freeze industry. The deep freeze industry may be the only sector where the quality of products has never varied according to the target market, as the product chain is ruled by international requirements.
The analysis of complex customer models leads us to conclude that flavoured products were favoured by mostly persons of white collar vocations, who have an above average in come. No significant discrepancies were perceived between the typical customers of fla voured products and products of mixed ingredients. Based on the results of the analysis it can be stated that among the customers choosing products consisting of one component only, the ratio of men was lowest whereas that of women and persons having secondary education was highest.

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