In our study we present consumers’ perception of organic food, consumer habits and the factors affecting them. Based on a survey of 1200 people, the results show us that con sumers have extensive information on organic food; they recognize such food and active ly seek it out. The absence of added chemicals in organic foods leads people to assume these products have a good effect on health.
However, the high price of such foods is still a limiting factor. Stronger communication is necessary for consumers to accept a proportionate price.
Reliability is very important in selling an organic food product. The authentically or ganic nature of a product can be guaranteed by strengthening the relationship of consum ers and vendors on one hand and through strict qualification systems on the other hand.
Összefoglaló